Website Optimisation​

Technical SEO audit, page speed optimisation, visual review and content audit report

Discover the secrets of SEO to improve your website's ranking with our help!

Website optimisation consists of analysing your site contents, such as text, images, videos, and other media, and making changes to improve its performance, user experience, and visibility on search engines.

SEO Secrets offers website analysis with practical solutions to optimise your website, improve page speed, and enhance search engine rankings.

Website SEO stands for Search Engine Optimisation. It is a process of optimising a website in order to improve its visibility and ranking on search engine results pages (SERPs). This is achieved by making various changes to the website design, content, and structure to make it more search engine-friendly. The ultimate goal of website SEO is to increase the quantity and quality of organic traffic to a website from search engines.

We provide a range of SEO services to improve online visibility and rankings:

SEO Secrets Wise Owl website design and SEO website page optimisation

Why Technical SEO is important?

Technical SEO plays a role in ensuring your website is indexed by search engines and also ranks high in search results.

By optimising the underlying components of your website, you allow search engines to easily access the information they need to understand your content. This helps to rank your pages quickly but also allows for easy navigation for users.

Moreover, technical SEO ensures that your website is loading fast and is mobile-friendly. All of these factors come together to provide a seamless browsing experience for your users and increase your chances of ranking high in search results.

SEO Secrets Wise Owl technical SEO for websites

The first click counts - reduce bouncers

Bouncers are those who come on to your website and immediately backspace to leave your site. To reduce bouncers, we will check what works and what's broken on your website.

Get Regular Audits

We can carry out regular checks to help ensure that your website remains technically sound, performing optimally and consistently.

Technical SEO Audit

Our Technical SEO Audit report provides a comprehensive and in-depth review of your website’s technical elements that impact its search engine visibility and rankings. Upon receiving the report, you will have a clearer understanding of what improvements need to be made. You may choose to act on our suggestions independently or opt for our SEO management service.

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Website Architecture

We evaluate crucial elements such as URL structure, check your sitemap, and robots.txt file. By analysing these components, we ensure that your website's architecture is optimised for search engines and user experience.

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User Experience and Performance

We examine key factors such as your website speed, mobile-friendliness, internal linking, the validity of HTML and CSS, handling of broken links and error pages, and the accessibility of your site, as well as analyse image optimisation practices.

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Search Engine Visibility

In Search Engine Visibility, we delve into important elements like structured data markup, page crawling and indexing, meta tags, and 404 errors and redirects management.

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Security and Tracking

We assess the presence of an SSL certificate and HTTPS for enhanced security, evaluate the protection against malware and other security threats, review the effectiveness of analytics and tracking,

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Is your website content SEO-optimised?

Are you making the most out of your website’s potential in search engines? Let’s talk about optimising your content for better SEO!

Content SEO Audit

Our Content SEO Audit report is designed to provide you with a comprehensive review of the content on your website. By receiving this report, you will gain a better understanding of the improvements that need to be made. You have the freedom to act on our suggestions independently or opt for our content copywriting service.

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On-page optimisation

We focus on conducting a thorough on-page optimisation analysis to improve your website's visibility and search engine rankings. We will assess how well the website content is optimised for target keywords, including factors like title tags, meta tags, headings, and keyword density.

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Content Quality

We'll assess your website's content for readability, accuracy, and relevance to your target audience. We'll also identify any duplicate content that might harm your website's search rankings.

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Meta descriptions

Meta descriptions are brief summaries of a web page's content that show up below the title tag in search engine results pages (SERPs). We will verify these to ensure their relevance to your page content.

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Content Gaps

We will review your URL names and provide guidelines for making them concise, descriptive, and keyword-rich. Additionally, we will address content gaps and emphasise the importance of updating and refreshing content to maintain a relevant online presence.

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Are you feeling like your website design could use a refresh?

Do you feel like your website’s design needs an update but you’re not sure where to begin? Let us provide you with our expert opinion and recommendations.

Visual Review Report

Looking for someone to give you an opinion about your current website design and layout. Our ‘Visual Review’ report is designed just for that. We will review it and give you our opinion about first impression, visual appeal and design consistency.

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First impressions

Our primary focus is on the visual appeal of the website - whether it is engaging and attractive at first glance. Additionally, we evaluate if the homepage effectively communicates the purpose of the website and its offerings.

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Visual appeal & design consistency

We will check for inconsistencies in design elements such as colour scheme, fonts, graphics, the balance between text and visuals, and consistency in design and messaging.

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Competitors check

As part of our analysis, we will assess the design and visual components of the website, comparing them to those of competitors in the same industry. We will identify areas where the website falls short or excels in comparison to its competitors. Our goal is to determine opportunities to distinguish the website's visuals from its competitors.

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Our tips & suggestions

We will offer recommendations to enhance the visual elements of the website, such as adjusting the colour combinations or font choices. We will suggest improving the overall user experience. We will also identify any missed opportunities to visually showcase the brand or engage the users.

SEO Secrets Wise Owl technical SEO for websites

Are you feeling frustrated with your website's slow loading speed, but you're not sure where to turn for help?

If your website is slow loading or not optimised for mobile users, it can create a lot of bounced traffic, which harms your website ranking. From broken links to mobile responsiveness, we’ll ensure your site is up to par so you can focus on growing your business.

With our technical review, we’ll identify the issues that could affect your site’s functionality and usability and provide you with a comprehensive to-do list on how to fix them.

Page Speed Optimisation

If you’re running a WordPress website, improving its page speed load is important for providing a better user experience and increasing engagement. Our services specialise in optimising the speed of web pages on WordPress websites. We conduct various tests to identify the factors that are slowing your website down and then use a WordPress plugin to optimise your pages. This can help reduce page load times and improve overall website performance, keeping your visitors engaged and happy.

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Page speed tests and optimisation

We will perform a website analysis to determine the factors that are causing your website to slow down. We will install our WordPress plugin and configure it to automatically optimise new pages and images. The plugin is valid for one year and you will have a choice to renew or cancel the services.

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Image optimisation

We can optimise the images on your website by reducing their size without compromising their quality. All images will be converted to WebP*. This will help your website load faster and improve the overall user experience. *WebP is a raster graphics file format developed by Google intended as a replacement for JPEG, PNG, and GIF file formats.

Discover Our Newest Blog Entries for the Latest Insights and Inspiration

Explore our blog articles on web design, SEO, and tech news to enhance your website’s search engine ranking and visibility. Benefit from our expert guidance and learn effective techniques to increase your online presence.

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